Are you confused about what to wear this festival season? We have got you covered with a list of homegrown labels to choose from.
The festival season is upon us. This year it may look slightly different- smaller gatherings, video call greetings and online poojas. Whatever new face this celebration season is looking like for you, one thing is for sure that you need to look your best.
You can either revamp your existing clothes and style them right (definitely suggest you try this). Or you can shop for new clothes for the occasion.
If you are choosing the latter, we suggest you make your selection from local, homegrown brands. Why, you ask? For one, Indan festival season is the time to wear handmade handlooms and two, now is the best time to support native business (#VocalfoLocal).
So here are our top picks of homegrown brands that you can choose from to look uber-cool this festive season.
Bareek, as the name suggests, brings pieces made to perfection, taking into account every minute detail. They are committed to bringing ethically sourced and produced products.
We love their Signature Ikat collection that comes in a range of shirts in different styles and colours. It also has a variety of collar styles to choose from. From a classic collar, Nehru-collar to a bandhgala, what are you flaunting this festive season?
B Label is curated for those who like to a different route, a greener route. The label emerged out of the need for a plan B, an alternative to fast fashion clothing.
This conscious brand makes all its pieces from hemp fabric, a greener alternative too cotton. Hemp uses less water in the fabric production phase, is more robust and easier to maintain.
The festive season is the time to adopt some new practices, so why not choose hemp made clothes? What is even better is the brand’s kurta collection has some very edgy pieces in staple colours. So get your hands on it before it is too late.
Dhatu Design Studio aims to protect, revive and reform Indian handlooms one piece at a time. The brand does this by sourcing authentic handloom textiles, thus uplifting the weaver community.
The brand’s festive kurta collection comes in all shapes, sizes and colours. With this much variety, you are bound to get confused.
In case that wasn’t enough, the brand curates essential menswear wardrobe items – shirts, trousers, jackets and the new necessity face masks. So head to their website and start shopping.
Any festive wear list is incomplete without mentioning FabIndia. The brand turns 60 years old in 2020. In this span, the brand has diversified from just clothing to home decor and beauty. With chains stores and online shopping portal, FabIndia has remained to stay relevant and inject new age passion into its offerings.
While you are bound to get swayed by their kurta collection, we suggest you experiment a little and curate an entire look. Dhotis, salwar, stoles, blazers and Nehru jacket – FabIndia’s menswear has all you need to look for best from head to toe.
Indian Peacock is for all things in Ikat. Ikat is a textile art wherein patterns are created by employing different dyeing techniques. Indian Peacock combines this graceful art into elegant silhouettes.
While Indian Peacock’s entire collections are dedicated to Ikat craft, we suggest you dive into their kurta collection for this festive season. Shirt style, long kurtas, bandhgalas – their kurta collection has all the options you are looking for.
P.S. We suggest you place your orders soon. These good looking steals are bound to get out of stock soon.
Feature image features dhoti by FabIndia, Ikat shirt top by Bareek, Nehru jacket by B Label and face mask by Dhatu Design Studio.
All images are sourced from the brands own Instagram pages.
Sanjoli is currently pursuing a Master’s degree in Fashion Journalism. She has contributed to publications like MensXP, Mindless Mag and Sustain: The Mag in the past. Sanjoli enjoys writing and reading about fashion. She is currently trying to live more sustainably.