A curated list of the best homegrown brands that you can dorn this festival season.
The festival season is approaching, and this time it may look slightly different- fewer people, celebrations on video calls and a small gathering of closed ones. That should not, however, stop you from looking your best.
So why not look good and wear something ethical as well? We have combined a list of homegrown brands that give new meaning to Indian handlooms while capturing the festival spirit.
After all, the celebatory season is the best time to show your support for small businesses and stand by them. So ditch shopping from big e-commerce giants and be #VocalforLocal.
Run by a mother-daughter duo, Aamvi is a brand that believes in bringing traditional Indian values and blending them with contemporary clothing.
They offer a wide selection of Indian prints like ajrakh, ikat along with block printed textiles in a modern, contemporary silhouette. Besides tops, kurtas, dresses, and jackets, we love the variety of accessories, especially the hair scrunchies made from textile scraps. Talk about making the best of what you have!
So head to Aamvi’s website to get your hands on some traditional yet quirky pieces.
If you have a love interest for the nine yards, then Amrapali Boutique is your answer. A homegrown store situated in Bengal, Amrapali celebrate Indian handlooms in all its glory.
They have a wide range of sarees in fabric choices from chanderi to tussar silk. Our personal favourite is the ‘Painted Canvas‘ collection that brings out the true festive spirit straight from the Bay of Bengal.
If their saree collection didn’t impress you, Amrapali’s website also has some statement jewellery pieces to complete your festive look.
Are you one of those who loves Indian prints but not the silhouettes all too much? Then Kala Bazar is for you.
Think shirts, spaghetti tops, bell sleeves and so much more. All of this made from fabric that is Indian festive friendly. The easy silhouettes will make them easy to pair with pants, jeans, skirts and even act as a make-shift blouse.
Let us say, products of Kala Bazar will give you multiple occasions to flaunt it. So head to their website and choose your pick. They have a wide range of options curated for the girl who likes to stand apart.
Are you thinking of wearing hand block prints this festive season? Then the brand Kameez is for you. Hailing from Jaipur, Kameez offers tops, suit sets and kurtas or kameez.
We love their angrakha collection. Easy, breezy, comfortable yet stylish; you can flaunt these angrakhas at multiple events- office parties or afternoon brunches with friends. After all, your wardrobe deserves a great all-rounder.
If we had to describe Kasaa Hues in one word, it would be hand-block. Kasaa explores hand-block prints to bring a range of products. From sarees, kurtas, tops and dupattas the collection celebrates the diversity of Indian handlooms.
Besides clothing, Kasaa also sells accessories like handbags, pouches, wallets and laptop sleeves. All of their products are made using waste material. What is even more, they also sell unstitched and loose hand-block fabrics. If this does not convince you to head to their website, then we don’t know what can.
Nool by hand is a love letter for those who have a comfortable, breezy aesthetic. Nool’s classic prints, relaxed silhouettes and cheerful colour scheme can brighten up any day.
Their collection of tops, kurtas, dresses, pants and skirts is not just well suited for a day occasion but also comfortable to pull off at a busy workday. That means you can wear the same clothes for an afternoon office call as well as evening celebrations with friends. That’s what we call hustling without hassle.
So head to Nool’s website and shop from their latest collection.
Suta celebrates the journey behind each piece. Made to accentuate grace and elegance, Suta has a range of product offerings. We are personally fans of their festive collection curated especially for this festive season.
This brand’s journey began when sister duo Sujata and Tanya (hence SuTa) witnessed the making of a saree and conversed with a Bengali weaver. The conversation left a profound impact and gave us a brand to cherish.
Besides hand-woven sarees, you can find blouses, jackets and lehengas. If you are looking for some great deals, check out the combo section on the website to get the best combinations.
P.S. We suggest you place your orders soon. These good looking steals are bound to get out of stock soon.
Feature image features saree by Suta, short top by Kala Bazar, kurti by Kameez and broch/rakhi by Aamvi Clothing.
All images sourced from the brands own Instagram pages.
Sanjoli is currently pursuing a Master’s degree in Fashion Journalism. She has contributed to publications like MensXP, Mindless Mag and Sustain: The Mag in the past. Sanjoli enjoys writing and reading about fashion. She is currently trying to live more sustainably.